Blogger burnout isn’t a funny thing. It’s a serious issue among many bloggers. And there’s no wonder.
There’s always something you could be working on at any given minute. I bet you have many tasks on top of your mind that should be done, a long list of things that should be improved, and an even longer list of things you are yet to learn.
You’re eagerly trying to finish everything as fast as possible so you can reach those goals and get where you want to be. But is it really worth it for the price of burning yourself out?
Overcoming burnout is pretty difficult, so, how can you avoid blogger burnout?
What is blogger burnout?
Blogger burnout is a kind of burnout that happens to bloggers. It has a lot to do with the wide variety of blog-related tasks and often being the only person in your business.
What are the symptoms of blogger burnout?
- You’re tired all the time
- The idea of blogging is repulsive
- You feel annoyed or irritated when thinking about your blog
- You can’t keep up with your blog
- You want to quit
- Your health is declining
- You’re feeling overwhelmed
RECOMMENDED READING: 7 Signs You Should Outsource Your Blog
What are the causes of blogger burnout?
- You’re stretching yourself too thin
- You’re working overtime
- You’re trying to reach perfection
- You keep comparing yourself to other bloggers
- You’re thinking too much about your blog
- Not enough social interaction if you’re an extrovert
- Too much social interaction if you’re an introvert
How to avoid blogger burnout
If the symptoms above sound like you, you might have already burnt out. But how do you stop this happening in the future and avoid potential blogger burnout?
1. Set boundaries
Set specific boundaries and stick to them. Even better, set specific working hours and stick to them. If you’re a blogger, it’s easy to go that extra mile to reach your goals and work for over twelve hours every single day. Don’t get me wrong, blogging is hard work. You do need to go the extra mile to stand out from the competition and get where you want to be. But it shouldn’t cost you your health.
2. Set realistic goals
We are all guilty of this. We all have ambitious goals we want to achieve. The issue is that often, we want to achieve those goals in unrealistic time frames. There’s no wonder. We are bombarded with success stories from all sides. These stories can be a great motivation, but you can’t hang on them too much. We see other people achieving way more than us in shorter amounts of time. But you need to remember that this is your journey. So what if you don’t reach that goal in a month? What if it will happen in six months instead? Is it really that much of a big deal?
3. Stop comparing yourself to other bloggers
I know it’s difficult not to compare yourself to other bloggers. But you need to remember that this is your blog and your journey, okay? Even though it is important to keep an eye on your competitors to make your blog stand out, the best thing you can do to avoid blogger burnout is to hold on to the tunnel vision and focus on your blog.
4. Look after your body
When you’re working from home, it’s easy to neglect your body. I’m not a healthcare professional, but there are some things you can do:
- Fuel your body with healthy food
- Get in some exercise
- Take a walk at least once a day
- Get a good night sleep
5. Take regular breaks and days off
Carrying on with the previous point, it’s important to take regular breaks every day, and also regular days off. Take a few breaks every day to stretch or take a walk. Don’t forget to take at least one day off each week and don’t do any blog-related tasks. I know this is difficult. I myself struggle with this one the most. Every time I take a day off, I feel guilty. The best thing you can do is to shut off that voice in your head and just do something you enjoy. Spend some quality time with your family and friends, get outside, or spend the day sleeping. Whatever you like.
6. Nurture your relationships
Blogging is a very sociable activity on the one hand. But on the other hand, it can be quite lonely sometimes. The case might be you’re not spending a lot of time offline, but you do spend a lot of time socializing online.
But it’s very important to nurture your offline relationships. As I already mentioned, take some time to spend quality time with your family and friends.
7. Learn to say no
This is a big one. As bloggers, we are eager to get any opportunity to grow or make more money. But not every opportunity will align with your brand. When I started my first blog to make money online, I went after every single opportunity I got. It was a fashion blog. Often I ended up promoting products I’d never buy myself and these products sometimes weren’t even fashion-related. And if they were, I wouldn’t even wear them because they weren’t exactly my style. I soon realized I couldn’t keep on like this.
8. Downsize your to-do list
We all want to achieve a lot and as a result, we end up with an unachievable to-do list. Have a look at your to-do list. Can you realistically achieve that much in a day? Do you really need to accomplish all of this today?
Try marking your tasks based on priority. Which tasks do absolutely need to be done today? And which ones don’t? Do the most important tasks first and once finished, you can start working on the tasks that are not as important.
9. Try out themed days
Running a blog business requires some serious planning and organization skills. You can make this easier by adding a theme to your days based on the tasks you will be working on. For instance, Monday can be an admin day where you’re responding to comments, are sending out invoices, etc. Tuesday can be a social media creation day where you’re designing and writing all your social posts. Wednesday can be a writing day.
10. Set a daily routine
Having a daily routine is important. Our bodies love routines. But apart from waking up and going to bed at around the same time every day, you should also set a daily working routine. Let’s say you start working at 9am, have lunch at 1pm, and stop working at 5pm. Just like a normal job.
11. Go back to your goals
This is an amazing exercise if you’ve lost your passion or just are feeling unmotivated. Go back to your goals, write them on a piece of paper, and leave the paper in a place you can see it every single day. And by goals, I mean your long-term vision. Why did you start your blog in the first place? What is your mission? Write that on a piece of paper, leave in a visible place, and refer to this piece of paper every single day.
12. Schedule time for social media and checking emails
It’s easy to fall down the rabbit hole of checking your emails every thirty minutes and responding to every single social media notification as soon as it appears. The easier thing to stop this from happening is setting a specific time of the day and dedicating it to emails and social media. You can do it once or twice a day. It’s up to you. I like doing both tasks at the beginning and at the end of the day. If you don’t mind doing it, turn off your social media notifications.
13. Don’t try to do it all at once
I’m referring mainly to social media. We hear it from all sides: you should gain visibility and be present on all social media platforms. Yes, you need visibility, but you certainly don’t have to be everywhere. Pick one social media platform, master it, and only then move on to another platform. And even then, I suggest not doing more than three social platforms.
14. Be patient
This goes with setting achievable goals. Running a blog business is time-consuming and it takes time to get where you want to be. Keep in mind that it’s not just about the destination. It’s mainly about the journey. When you reach a goal, you’ll immediately find another one to pursue. Be patient with your goals.
15. Let go of perfection
Honestly, everything you put out doesn’t have to be perfect. In fact, your readers don’t know what your initial vision was like. Yes, it’s important to be producing good content and products, but they certainly don’t have to be perfect. No one knows what the version you have in mind anyway and because it doesn’t meet your perfectionist expectations doesn’t mean it doesn’t meet someone else’s expectations.
16. Automate and/or outsource
If you feel like you’re stretching yourself too thin and there’s no way to downsize some of the workload, consider automation or outsourcing. Or both. There’s no need to be doing everything yourself.
As a blogger, there’s always something to do. I know you might be feeling like a cool solopreneur, but at some point, it might get too much. If you want to avoid blogger burnout in the long run, consider outsourcing some of your blogging tasks. Outsource the blogging tasks you don’t understand, don’t have the skills for, or just don’t like doing.
Which tasks can you outsource?
There are so many tasks you can outsource. I feel like the main task that comes to mind is blog writing.
But there’s a lot more a virtual assistant can do for you:
- Lead magnet designing
- Social media content design
- Blog post formatting
- SEO optimization
- Image optimization
- Comment moderation
- Editorial calendar management
- Blog post ideas research
- And a lot more!
Where to find people to outsource your blog tasks?
#1 Facebook groups
Facebook groups are a great place to find VAs or freelancers.
#2 Fiverr or Freelancer
You can also find external help on sites such as Fiverr or Freelancer.
#3 The Blogger Assistant
We help bloggers scale their businesses and take over some of the tasks that slow you down from reaching your goals.
We offer a variety of services to help you scale your business and achieve your goals. At the moment, we offer:
- Content creation services
- General admin
- Social media services
- WordPress services
- Email services
Blogger burnout is a real issue you shouldn’t take lightly. Here’s what to do to avoid blogger burnout:
- Set boundaries
- Let go of perfection
- Don’t do it all yourself