Considering outsourcing your blog? But where to begin?
Should you even outsource your blog? And which tasks can you outsource? And how much does it even cost?
So many questions, right? But don’t worry! You’ll find all the answers you need in this article!
Pros and cons
Before we dive into how to actually outsource your blog, let’s have a look at some of the advantages and disadvantages.
1. You’ll save time
Obviously, this is the number one benefit of outsourcing your blog. I bet that many of you started your blogs to make money doing something you love, dreaming of the 4-hour workweek. Ideally, working from the comfort of your home, or anywhere else on the planet.
And then, you realized that running a blog business is, well, like running a business. It can be time-consuming and difficult at times. And you definitely don’t spend just four hours a week on it. Well, you could get pretty close to it with outsourcing.
2. It can help you make more money in the long run
This one might sound quite counterintuitive to some of you. Won’t outsourcing your blog cause you to lose money? No!
Outsourcing the tasks that slow you down or you don’t understand will give you more time to focus on the tasks that will bring more money into your business, such as creating a new paid product.
Or you can have someone else do tasks that make you more money. For instance, we offer PR services to our clients. We research brands our clients can collaborate with and you make money that way!
3. You’ll get support in your business
Blogging is an interesting job. It’s a sociable activity as you need to be able to network almost all the time. At the same time, it can be quite lonely. There are a lot of people who don’t understand blogging and won’t give you any constructive feedback when it comes to running your business. You can hire someone who will act as a second set of eyes and will be your sounding board.
It can take time to find someone you trust and who “gets you”
Outsourcing your blog can take a bit of trial and error before you find the right fit. Some people are in it just for the money and don’t care about the quality as much as you do. You need to be able to communicate clearly what your vision is because the person you’re outsourcing to is not you!
When is it a good time to hire a VA to manage your blog?
At this point, you might be wondering when it’s a good time to outsource your blog? When do you know you’re ready to hire some help?
1. Your growth is stalling
If you’ve been blogging for a few years and suddenly your growth has come to halt, it might be a sign you need a second set of hands. Or more.
2. You’re burnt out
If you’re still responsible for everything in your business, there’s no wonder you’re feeling burnt out. The good thing is that you don’t have to do it all yourself!
RELATED: On the Verge of Blogger Burnout?
3. You’re overwhelmed with your business
On a similar note, blogger overwhelm isn’t just for newbies. It can happen to seasoned bloggers as well! If you’re feeling overwhelmed with blogging, you might want to consider hiring someone to help you out!
4. You feel like you’re spending too much time on tasks that don’t matter that much
If backing up your blog, updating plugins, and sorting out your emails is taking a significant time out of your day, you already know what I’m going to say!
When is it not a good time to outsource your blog?
On the contrary, there are also situations when outsourcing your blog might not be a good idea.
1. You don’t have the budget for it
If your business is not generating enough revenue to cover the expenses, it most likely won’t be a good decision to hire someone.
2. Your blog is still new
Blogging can be time-consuming for beginners. I get it. But I believe that if you’re still new to blogging, you should focus on learning everything yourself. When you come to the stage where you want to outsource your blog, you’ll know exactly what you’re looking for and will be able to clearly communicate it to the person you’re hiring.
Which tasks can you outsource?
I feel like when it comes to outsourcing your blog, most people think of blog writing. But there are a lot more blogging tasks you can outsource.
1. General admin
General admin includes tasks such as bookkeeping or sorting out your emails. Those are the most mundane tasks most bloggers don’t enjoy.
2. General blog management
General blog management can be pretty much anything. It can be someone popping to your website daily or weekly, backing up your blog, updating plugins, and checking if everything is working just fine.
But it can also mean helping you outgrowing your blog. That includes completing like/comment threads, copywriting, email campaign creation, etc.
You can also have someone responding to email on your behalf, researching and contacting brands for collaborations. This is one of those services where your return on investment can be quite high. You can invest a few hundred dollars that will come back to you as thousands.
4. Content creation
You can hire a ghostwriter to write your blog posts. In fact, from what I’ve seen, blog writing services are the most outsourced tasks among bloggers. You can also hire someone to help you create social media content for you, take photography for you, or design your freebies. You can also hire a photo editor, video editor, or transcriber.
5. Social media management
Blogging and social media go hand in hand. And it can be quite time-consuming to manage multiple social media accounts. This is where a social media manager comes into play.
Not only is it overwhelming, but it can also be inefficient to manage all your social accounts yourself. It’s not just about content creation. Most social media platforms are based on real connections and engagement. It can be difficult to do all of that yourself.
6. Graphic design
As I already mentioned, you can have someone help you out with designing your graphics. Those can be freebies, social media banners, media kits, etc.
7. Web design
If you feel like you need some help designing your website, you can do that as well! Not all of us understand web design and coding. I believe that when you’re first starting out, it’s completely acceptable to start with a free blog theme. But as time goes and your brand grows, it’s a good idea to invest in a professional web design.
Things to consider
If you really want to outsource your blog, there are some things you should consider beforehand.
The tasks you need to outsource
Obviously, you need to first decide which tasks you need some help with. What are the tasks you don’t understand? What are the tasks you don’t enjoy? What are the tasks that are slowing you down?
How much are you willing to invest? I’m going to be talking about the prices later on, but how much are you willing to put in?
How your audience will react
If you’re running a personal blog, your audience might feel defeated if they found out that you pay someone to write your blog posts. On the other hand, when it comes to stuff like email management, your audience most likely won’t really care.
Your hiring options
Which options do you have when it comes to outsourcing your blog?
You can hire a few full-time employees. If you’ve never hired anyone to help you out with your blog, you might be surprised how many personal blogs are run by small teams.
There are agencies that have access to specialized workers in almost any field. From blog management agencies to digital marketing agencies.
You can also hire an independent contractor to do the work for you. If you need help with something very specific, such as managing your Instagram account, hiring a freelance social media manager might be the best option for you. The good thing is that when it comes to outsourcing your blog to agencies or freelancers, you don’t need to take care of their health insurance, benefits, and so on.
Where to find help
Okay, so where do you find those people?
Facebook groups are a great place to find independent contractors to help you out with your blog. From virtual assistants to social media managers, you can find almost anyone in a dedicated group.
Upwork, Freelancer, People Per Hour
Sites such as Upwork, Freelancer, or People Per Hour are great for finding freelancers of any kind.
Before you dive into the depths of the internet, look into your network first. Do you have any blogger friends? Are they outsourcing their blogs? Where did they find help? Can that person do the same for you?
The Blogger Assistant
Here at The Blogger Assistant, we offer a variety of services to bloggers. At the moment, we specialize in content writing and blog management. So, if you’re looking to outsource content writing services or are interested in general blog management, let us know!
Have a look at our services page for more info!
How much does hiring a VA cost?
It depends. There are quite a few factors that can determine the price:
- The task
Obviously, less experienced workers will most likely charge less than seasoned ones.
When it comes to location, a worker based in the US will charge more than someone living in the Philippines.
And, of course, the prices of various tasks have various prices. If you’re just looking for someone to sort out your emails, you can expect to pay around $30 per hour. However, if you want to hire a web designer, they might charge $2000 to redesign your website.
But generally speaking, if you want to hire a virtual assistant to manage your blog, you can expect to pay anywhere between $5 and $100.
What are the pricing models?
This depends on the agency or freelancer.
If you’re hiring full-time, you set the amount they’re going to be paid.
If you’re outsourcing, the price is set by the company or the freelancer.
Generally, there are two most common models:
- Per project
With the hourly model, you and the agency or freelancer set a specific amount of hours for the week or month, and you pay for their time.
With the project-based pricing, the agency or freelancer has a specific package of services you’re paying for.
If you’re in a financial situation where you can outsource your blog, I’d suggest you do hire some help. You don’t have to do everything yourself. You can hire a blog writer, social media manager, or even a general VA. The options are endless.
Considering outsourcing your blog? Let us know!