Do you feel like your blog is controlling you? Do you feel like you don’t have enough time to do the things you love and spend all your time on your blog? If that’s the case, you might benefit from outsourcing your blog.

So, should you outsource your blog? What are the benefits? What are the things to consider? And what are the signs you should outsource your blog?

We will cover all of that in this post!

Things to consider before outsourcing

Before you decide you should outsource some of your blog tasks, there are a few things you should consider.

1. Which tasks to outsource

Of course, before you hire some to help you out, you need to first determine which tasks you want to outsource in the first place.

2. The price

Don’t get me wrong, outsourcing can actually help you grow your blog and increase sales. But, will outsourcing be really beneficial for you? Before you invest in outsourcing, make sure to do your research as to what the price of the service is, if you can afford to invest in it and if it will help your business grow in the long run

3. The outcome

I find that when it comes to outsourcing, most bloggers think in terms of blog writing. Besides the fact that there’s way more you can outsource, consider how your audience would feel if they found out you’re using a ghostwriter to create some of your content.

Look, the majority of your audience won’t mind that there’s someone else doing some tasks on the backend. But that doesn’t necessarily apply to content writing. Don’t get me wrong. I’m not saying you shouldn’t outsource blog writing. But if you really want to do that, make sure to hire someone who gets you and can imitate your writing style and voice. 

Benefits of outsourcing your blog

There are quite a few benefits when it comes to outsourcing your blog tasks.

1. You’ll save time

This is the most obvious benefit. As a blogger, you’re responsible for a lot of tasks. Of course, outsourcing some of those tasks will save you a lot of precious time you can spend doing something that will grow your blog. Or you can spend that time relaxing.

2. You can save money in the long run

This might come as a surprise. Does investing in outsourcing really help scale your blog business? Absolutely! Look, formatting your blog posts takes time. But does it directly contribute to growing your blog and making money? Well, not really! Why don’t you outsource these trivial tasks to spend your valuable time networking, promoting your business, or creating something that will lead to more sales?

3. More consistent posting

If consistency is your main struggle, outsourcing might be the solution! As I said, by outsourcing, you can save time. You can then use this time to create new content.

4. It’s more cost-effective than hiring in-house staff

If you’re considering hiring someone to take over your blog tasks, hiring a freelancer or an agency to do these tasks for you will be more cost-effective than hiring in-house staff. There are a lot of expenses that come with hiring someone full-time.

7 Signs you should outsource your blog

What are the signs it’s time to outsource your blog?

1. Your business has been stalling

If you’ve been in the same spot for a few months or even years, it might be an indication you should outsource some of your blog tasks. The reason might be you don’t have enough time to dedicate to your blog and in turn, your blog isn’t growing the way you’d like it to.

2. You’re burnt out

If you’re feeling burnt out and have lost your motivation, it might be a sign that you’re overwhelmed with everything you need to be working on to keep your blog going. We all know that blogging is hard work. There’s always something to do and the wheel never stops. If you’re feeling burnt out, outsourcing your blog might help you a great bit!

RECOMMENDED READING: How to Avoid Blogger Burnout & 9 Tips to Help You Overcome blogger Burnout

3. You lack the skills for the task

There’s no need to be trying to wrap your mind around graphic design if you don’t enjoy it or don’t know how to make your graphics visually appealing. The same applies to any other task. If you don’t understand it or don’t have the right skills, outsource it!

4. You post irregularly

We’ve already established that outsourcing can improve your posting consistency. We all also know that when it comes to blogging (or social media), consistency is important. If you find that you struggle to stick to your posting schedule, whether that’s your blog or social media, consider outsourcing some of the blog tasks that are slowing you down, hire a social media manager, or pay someone to write your blog posts.

5. Too little engagement

If your posts are getting close to no engagement, it might mean that you’re not promoting your blog enough. Outsourcing might help you save time which you can then spend promoting your blog.

6. Too much engagement

If you’re getting too much engagement, you might find it difficult to respond to all the engagement you’re getting. And we all know how crucial it is to create a good relationship with your audience. The good thing is that you can hire someone to help you out with this!

7. You don’t have enough time to reach your goals

The biggest sign you should outsource your blog is when you find that you just don’t have enough time. If that’s your case right now, consider hiring someone to do some of the work for you.

Which blog tasks can you outsource?

So, you’re considering outsourcing your blog. But what are some of the tasks you can outsource?

Content writing

If you find that you can’t keep up with your posting schedule, you can consider hiring a ghostwriter. A ghostwriter is someone who will write content for you without getting credit for it. As shady as it sounds, this is a common practice between bloggers. If you want to hire a blog writer, there’s absolutely nothing wrong with it!

General admin

If you want to keep creating all your content yourself, but are finding that you could use some help formatting your blog posts, scheduling them, or even with bookkeeping, consider hiring a virtual assistant who will help you manage your blog.

Social media

Blogging and social media go hand in hand. Once your blog grows, it’s a good idea to be on more than one social media platform. But it can be difficult to keep up. You can hire a virtual assistant to do some trivial tasks for you, such as posting your content and replying to comments. You can also hire a social media manager who will ensure the growth of your account.

Specialized tasks

Blogging isn’t just writing and social media. There’s a lot that goes into growing and running a successful blog. You can hire someone to help you out with some specialized tasks, such as branding.

Graphic design

If you find that creating graphics for your lead magnets or Pinterest pins isn’t your cup of tea, you can hire a graphic designer to do that for you.

Where to find virtual assistants to outsource your blog

Sounds great! But where do you find someone to do these tasks for you?

Upwork, Freelancer, People Per Hour

You can go to sites such as Upwork, Freelancer, or People Per Hour to find skilled people to do those tasks for you.

Facebook groups

There are plenty of Facebook groups for virtual assistants, social media managers, and other professionals where you can find people to help you out with your blog.

The Blogger Assistant

Here, at The Blogger Assistant, we offer a variety of virtual assistance services for bloggers. We can help you out with blog management as well as blog writing services.

Conclusion

Outsourcing your blog can seem like a daunting task at first. You’ve been working on this blog for so long and no one else will do the job as good as you, right? 

Wrong!

You need to make sure you’re hiring someone reliable and be clear with them as to what you want, don’t want, and what exactly are your expectations. Communication is crucial here.

So, when to outsource your blog?

When you no longer feel excited about your blog and when the growth of your blog has been stalling.

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    Featured image courtesy of Nick Morrison via Unsplash.

    Sara is the founder of The Blogger Assistant. If she's not working on the agency, Sara is blogging over here at The Blogology.